Rihanna is named a new creative director of Puma, overseeing the
direction of the womenswear line, and will work as a brand ambassador. The
singer arrived at the company's headquarters in Germany yesterday
and had her first creative meeting with the design team.
Having signed a "multi-year partnership" with the company,
Rihanna will take a "hands-on approach," WWD reports, working on Puma's fitness
and training collections across apparel as well as
shoes.
Rihanna "will work with Puma to design and customise
classic Puma styles as well as create new styles to add to the Puma
product portfolio," Puma said in a statement
today.
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