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Sunday, November 17, 2013

Formichetti’s Diesel Debut


 
Nicole Formichetti ha revealed a first look at his debut collection for Diesel. Having been selected the label’s artistic director in April, the designer’s inauguration offering, named #DieselTribute, has used the brand’s 35-year archive as it’s starting point.
“It’s like a love letter to Diesel,” Formichetti told us. “The #DieselTribute collection idea came from simply finding beautiful things in Diesel offices and factories, including old denim and patches, and I wanted to work these into a small collection.”
The whole beautiful collection is divided into two different lines- denim and leather, which are going to be launched in November and February respectively. Every single piece is handmade, and includes men and women’s ready to wear apparel, lingerie and denim accessories… The campaign was shot by Nick Knight. The images would be shared through the label’s social media channels.
Nicole Formichetti said “What Renzo Rosso, the founder of Diesel, has done over the last 35 years is so incredible,” he said. “I want to make Diesel the coolest brand on the planet. We are planning so many crazy things for the future.”
The range is just a teaser to his first complete collection for the brand, which would be showcased in March. Formichetti, a collaborator of Lady Gaga has worked as creative director of Mugler. He is very inspired by Rosso’s passion towards work and this is why he wanted to work at the label.
“I’m working in a completely different environment now,” he said. “I have a huge team all over the world. With Diesel we can do something very personal and handmade but with a global reach.”

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