The new flagship boutique opens today and occupies 2000 square feet at 480 Broome Street in Manhattan’s SoHo neighbourhood, New York.
It’s the Australian label’s first international flagship store and was designed by architect Kelvin Ho of Akin Creative to house Sass & Bide’s signature designs in a modern space that incorporates the beauty of the natural world.
"It feels wonderful and surreal to be opening our first international flagship. It's such an amazing time for the brand and an exciting new chapter for us," said Sass & Bide creative director Heidi Middleton.
"We wanted to create a powerful first impression that really captured the energy and spirit of the brand. The completion of that process was deciding to build a tree-like sculpture that would weave in and out of the store space, representing beauty, strength, modernity and spirit."
By Carmen Hamilton.
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