L’Wren Scott launches app

The iPhone app brings to (virtual) life Scott’s design process.

Fittingly called L’App, L’Wren Scott has released an app to give her fans an intimate behind the scenes look at her life as the fashion designer of her eponymous label.
Billed as a ‘visual journey’, it includes an integrated social media hub for her Facebook, Twitter and Instagram, her latest collection imagery and look books and access to her inspiration boards.
If that wasn’t reason enough to download L’App (it’s free and available on the AppStore now too), it also gives a glimpse into Scott’s imminent Banana Republic collaboration, a 47-piece capsule collection hitting select stores on December 5th.
“Fashion is an art form created and curated to be seen by others – to stimulate the imagination and electrify the sense,” says Scott, who is also famed for being the girlfriend of Mick Jagger.


“L’Wren was the first designer to launch a collection on Instagram and continues to be at the forefront of fashion and technology,” said Richard Kerris, CEO of Kerris Media, who has developed the app.
For a label that’s only seven years old, Scott’s unique digital strategy is putting her in the top tier of fashion’s new guard