KARL LAGERFELD will host his next Chanel pre-spring/summer 2015 show in Dubai. The event will take place on May 13, when temperatures average around 100 degrees.
The brand is known for staging its pre shows in distant locations and extravagant settings, from Miami and Singapore to Los Angeles and, most recently, Dallas. Details of the venue have not yet been released.
"A futuristic megalopolis of the 21st century, the ever-developing Emirate of Dubai is a crossroads of civilisations between Europe and Asia," a Chanel statement read. "This dynamic and multicultural city that inspires travel and evokes the spirit of cruise is also the perfect setting for the show that will be held on May 13 2014 in the presence of Karl Lagerfeld."
Chanel has five ready-to-wear stores in Dubai. In October 2010, Lagerfeld announced plans to create his own fashion island, 20 miles off the coast of Dubai, named the Isla Moda. It is hoped that the project will be completed this year.
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