MARY KATRANTZOU is to collaborate with Adidas. The sportswear brand today announced that the collaboration - slated to launch in November - will be a long-term union and will comprise both clothing and footwear.
"I'm really excited to be working with Adidas on a line of apparel and footwear," Katrantzou told us this morning. "I grew up, like so many other kids around the world, wearing Adidas sneakers and I'm really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market."
Katrantzou follows in the footsteps of Topshop, Pharrell Williams, Raf Simons and Stella McCartney by joining forces with Adidas, something that Dirk Schoenberger, global creative director of Adidas's sport style division, is naturally very excited about.
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